Asheville Dental

New owner, new brand, 90 new patients per month

About Asheville Dental

Asheville Dental is a trusted dental practice that has helped patients in Western North Carolina achieve and maintain beautiful, healthy mouths for nearly 40 years. They offer general, sedation, cosmetic and implant dentistry.

The Challenge

Asheville Dental challenged Anthroware to build a multi-faceted digital strategy that would acquire 90 new patients per month. Existing assets included a website and logo. They had the lowest search ranking amongst their competitors, had no social media accounts, and an aging client base.

Reached goal of
90 new patients
within 4 months of project launch

Our Solution

Anthroware created a new brand, responsive website, and inbound marketing strategy for Asheville Dental. Reflecting a growing millennial and urban market segment, the clean and modern rebrand broke new ground, straddling the line of “safe” and “edgy” while maintaining recognition.  Client acquisition is at the forefront of every user touchpoint – we incorporated live chat, beautiful contact forms, and engaging content such as video and social media.

With this strategy, Anthroware helped Asheville Dental achieve their goal of 90 new patients per month by the fourth month of this project.




Beautiful Site + SEO

Content marketing in the form of blogging, social media, and landing pages increases opportunities attract visitors and convert them into clients. Tone reinforces a brand. Therefore, all of Asheville Dental’s content positioned dentistry as “ways to invest in one’s self-care” using a combination of persuasive copy, inventive visuals, and an integrated lifestyle campaign.

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Skills Delivered

  • SEO/SEM
    • Inbound Marketing Tactics
    • Blogging Training
    • Wordpress Blog Platform
    • Growth-Driven Web Design
    • Reporting and Analytics
  • Content Strategy
    • Brand Identity
    • 6 Lock-ups
    • Brand Guidelines
    • Marketing Collateral
    • Exterior Signage
    • Business Cards