Product development: it's all about the people.
As technologists, we have a toolkit unlike anything in all of human history. We can build *anything*.
As product strategy consultants, designers, developers, & software architects we watch clients make decisions about whom to hire, some good and some bad.
When embarking on a custom software project, you must define what the product is going to look like, what it’s going to do, and what it’s not going to do.